Maison Pyramide
The PR Executive is responsible for executing the PR strategies of Maison Pyramide’s clients and handling all their PR activities by reaching out to endorsers for collaboration and media for publishing press kits to establish a brand identity and elevate the PR level of the brands. As well as working on constantly seeking to expand MP’s international press database.
Responsibilities:
Strategy & Planning
Create communication, media and PR strategies for PR Clients
Proactive and reactive media engagement, including identifying new opportunities to promote clients and reacting quickly to events
Research target media, produce distribution lists and compiling forward features
Expand MP’s international press database by researching and staying update with the market to know of new editors and stylists.
Schedule interviews, features and/or public appearances
Arrange client photography and attend shoots if required
Identify, develop and execute communications strategy for key media contacts and customer references
Event management, including press conferences and promotional events
Communications, Media and Media Relations
Build relationship and network with colleagues, clients and the media: face- to-face, online and via telephone
Research, write and distribute press releases
Draft copy for client collateral, direct mail campaigns, newsletters, websites, feature articles, adverts and marketing materials
Generate positive news coverage, achieve product placement without payment in broadcast, print and new media
Attend client meetings to take project briefs and to review ongoing projects, taking notes and producing client contact reports to summarize any agreed actions and time schedules for delivery
Deal with clients on a day-to-day basis by telephone and email to progress jobs, and any other general client requirements
Promote new stories and features to media
Attend events (clients’ & company) as required, which may fall on evenings or weekends
Reach out for influencers and celebrities to secure endorsement for brands during an event.
Suggest brand collaboration and/or CSR campaigns according to the client’s strategy.
Monitoring and Reporting
Organize, analyze and evaluate media coverage with appropriate metrics
Prepare regular client reports
Internal Consultancy
Provide internal consultancy when necessary within the units: Management, PR, Sales and Social Media
Help provide content and copywriting for all MP units as required
Maintain consistent language and corporate image throughout MP and its media contacts and collaterals
Organizational Responsibilities
Contribute to team and organizational meetings
Assist and provide information for MP Brand-book & Website
Undertake other duties as required
Qualifications
A relevant Bachelor’s degree
At least 2 years of PR experience
Excellent communication skills
Excellent writing skills
Fluent in English
Plans strategically
Excellent Organizational and Time management skills
Fashion and luxury knowledge and background is preferable