Messe Frankfurt Middle East
The role of a Marketing Manager for Messe Frankfurt Middle East is to:
Ensure that effective exhibitor, visitor and conference marketing programmes are developed and executed across shows within the assigned portfolio.
Responsibilities
Responsible for assigned Messe Frankfurt Middle East shows to research, develop, and execute appropriate exhibitor, visitor and conference marketing programmes delivering exhibitor leads and total visitor attendance.
Visitor marketing campaign planning, management, analysis and evaluation
Drop schedule preparation covering exhibitor, visitor and conference marketing campaign timelines and budgeting
Audience segmentation, message development and delivery
Stakeholder management
Vendor management
Deliver marketing support to assigned show teams to assist in reaching show revenue targets.
Supporting research and analysis to assist in identifying and understanding both purchase and churn trigger points in order to recommend exhibitor acquisition, cross-sell and retention programmes.
Develop and support the implementation of a ‘Drop Schedule’ of planned activity on assigned shows to for the delivery of day-to-day exhibitor marketing campaigns and collateral including DM, EDM, PR, advertising, field marketing etc and other promotional elements.
Act as the Messe Frankfurt Middle East primary contact for all external marketing support agencies such as printers, publishers, designers, etc.
Arrange barter agreements with appropriate publishers and agencies to deliver online and offline exhibitor communications.
Support management of online activity, including the positioning and content of the exhibitor facing section of the show website including development and execution of an appropriate Search programme.
Assist with the building of exhibitor databases for assigned shows.
Ensure all marketing collateral is professionally produced, is of the highest quality, and reflects event and Messe Frankfurt Middle East corporate guidelines.
Experience
Essential:
Minimum 5 years experience in Marketing or Marcoms
Wide exposure to marketing related practices and precedents
Proven track record of using research and analysis to develop insight-driven marketing & communications programmes
Excellent stakeholder management experience
Above & below the-line-communications experience (including data-driven DM, advertising, online etc.)
Qualifications:
Essential: Marketing, Business or Science Degree or Relevant work experience
Preferred: Specific industry qualification e.g. CIM, DMI etc.
Computer Skills
Essential: Microsoft Office products, Outlook
Preferred: Advanced Excel skills
Other: Sage Sales Logix
If you find this role of interest then you may please email your CV and motivation to:
Khyati Mishra
Portfolio Marketing Manager