Head of Marketing

Job Category:

Stage Properties Brokers L.L.C

Stage Properties Brokers LLC is one of the most fast-growing Real Estate Company in Dubai and Lebanon is hiring for a Head of Marketing Department.

As a Head of Marketing Department you will be leading a team in developing marketing and digital strategies for the company.

Responsibilities:

· Plan and execute the calendar activities of the Department.

Build and maintain a strong sales pipeline through effective relationship building, account management and lead generation.

Understand the market dynamics through extensive market research, analyze competitor moves to generate market-share metrics, identify opportunities for business growth and develop plans to capture market share in new areas.

· B2B Lead generation for our Real Estate business using all aspects of Digital Marketing components such as SEO, Social media marketing, Email marketing, Affiliate marketing, SEM (Search Engine Marketing).

Should have experience in driving Lead generation campaigns, social reach activities in LinkedIn, Ad copy, bidding strategy. LinkedIn ads, Google ads, ensuring marketing message with goals & objectives.

Language-specific (Ad copy, creative) campaigns based on targeting geographical location.

Social media paid campaigns and optimization to minimize cost per click, Lead generating campaigns

Landing page creation / Optimization

Launch & optimize various Google ads campaigns such as Search ads campaigns, Display ads campaigns, and Video ads. Monitor budget and adjust bid to gain better ROI.

Email marketing campaigns to the right audience with various email ids sets for newsletters, Offers, Targeting for best email Open rate, click-through rate.

Keyword research, Identifying. Qualified keywords, Targeted keyword ranking improvement, using on-page & Off-page SEO strategy.

SEO On-page content optimization according to category & keywords, keywords optimized content suggestion, blog posting.

Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey

Build, execute, and optimize demand gen campaigns

Manage the Organic social media channels and publish regional content

Execute Webinars, Newsletters and Content driven campaigns

Work with third-party agencies to execute campaign roll-out (e.g. Design, Content, Performance)

Qualifications:

· 5 – 10 Years experience in Real Estate in Dubai, UAE

· Strong knowledge in lead generation.

· Visual expertise and a strong copywriting skills

· Should be up to date with the latest trends and best practices in online marketing and measurement.

· Should be up to date with the latest projects of big developer companies in Dubai.

· Must be a Team Leader

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