Jebel Ali School
Jebel Ali School, Dubai, requires an enthusiastic and creative Marketing Communications Executive to join their leading British international school in Damac Hills, Dubai.
Start date: as soon as possible (July 2023).
The ideal candidate is a highly organised, communicative self-starter who is capable of working cross-functionally on the planning and implementation of marketing projects. You will need to display versatility in order to handle ad-hoc projects as assigned.
Key Responsibilities:
Promote, showcase and market the school to both external and internal stakeholders – primarily parents, prospective parents, local and national businesses, press and social media outlets,
Through a range of marketing, communication and social media tactics develop stronger loyalty and advocacy for the school and the wider Taaleem group to ensure school meets its recruitment, reputation and retention targets,
Support current parents in navigating the school and its internal structures to ensure their questions are answered, needs met and recommendations listed by school management and advisory bodies,
Promote and market the school to relevant stakeholders, developing loyalty and advocacy of the school and Taaleem brand,
Execute Central Office Taaleem Marketing strategy and support the creation of a school specific Marketing strategy, working closely alongside Central Office Marketing team.
Events and Internal parent engagement:
Coordinate internally focused parent/community events in order to engage parents in school activities and celebrations and report on outcome of events,
Plan, coordinate and support Admissions teams in designing school tours for prospective new parents ensuring that tours are tailor-made to meet their needs as much as possible and promote the school’s academic and non-academic achievements.
Parent Communication and Customer Service
Promoting the school in the best possible way by providing customer service excellence to parents and visitors,
Maintain open lines of communications with existing parents and ensure that their feedback including concerns, complaints and compliments are handled effectively and passed to the relevant member of staff, efficiently and in a timely manner. Liaise with other school personnel or departments as required,
Resolve, or escalate through the correct channels, non-academic school issues that parents or parents’ groups may raise,
Ensure that the Principal and relevant staff are regularly informed of problems or matters of significance,
Undertake parent satisfaction surveys. Collate responses and produce analysis and action planning recommendations in partnership with the Principal,
Conduct Parent Exit Surveys and prepare reports for the Principal, Admissions Manager and Central Office.
General
Support and provide cover for the Admissions team as requested by the Admissions Manager,
Ensure the Taaleem policies, procedures, and codes of conduct are followed at all times,
Attend staff meetings and serve on committees as required,
Perform other duties as requested by direct & dotted reporting line managers / supervisors,
Working within budget guidelines and company procedures.
Person Specification:
Education: Bachelor’s Degree preferred.
Experience: Experience in a marketing/communication or customer relationship management role, with a minimum of two years in a customer focused role preferably in a service industry, experience of and interest in use of social media for Marketing.
Competencies:
Effective communicator at different levels, both orally and in writing.
Interpersonal skills, able to operate in a multi-cultural environment.
Solid time management skills, the ability to multi-task and cope with peaks of demand.
Computer literate, including all social media platforms.
Attributes:
Professional proficiency in written and spoken Arabic
Attentiveness, able to listen effectively and ask questions
Resilient, able to work under pressure
A team player, willing to support colleagues to deliver results
Willingness to learn
High level of attention to detail