Marzooq S. Al Shamlan Holding
The Senior Marketing Executive has responsibilities which likely include strategic and tactical execution of creative and engaging marketing campaigns, executing marketing strategies, planning marketing events and product launches, developing an online presence and content writing for websites and campaigns. He/She will be expected to deliver any activity on time, in-line with agreed budgets and ensure they deliver a return on investment (ROI).
2- Major Functions
– Working on all core marketing disciplines including web-based content, content marketing, copywriting, print, multi-media, digital, social media, direct marketing, promotional marketing, project and supplier management, and marketing planning to deliver engaging campaigns.
– Working closely with Creative Team on copywriting, designing and production of flyers, posters, direct mailers, and online materials such as social content, brochures, presentations, infographics, videos, and newsletters.
– Collaborating on the concept, development and implementation of marketing plans and strategies, product concepts and promotional programs driving interest and sales.
– Ensuring distribution of internal and external marketing materials and communications.
– Understanding and maintaining the corporate brand in all marketing initiatives and campaigns.
– Taking ownership of and evaluate marketing campaigns, advertising, and optimization metrics to ensure campaigns are effective – reacting quickly and revising campaigns where needed to ensure that trends are acted upon to maximise ROI.
– Conducting market research, including the creation, sourcing and utilisation of key focus groups and questionnaires.
– Developing relationships with and working alongside internal or external creative teams, marketing agencies, suppliers, and contractors to effectively promote sales or brand awareness through bespoke marketing campaigns.
– Representing the marketing team at promotional events.
– Designing and executing social media and online activity, writing creative copy, content strategy and implementation.
– The upkeep of websites to enhance the user experience.
– Working closely with Digital Media Specialist on planning and executing website search engine optimisation (SEO), search engine marketing (SEM), email, social media, and pay per click (PPC) advertising campaigns.
– Continuously seeking new or expanded revenue opportunities.
3- Minimum Job Requirements
– Minimum 4 – 5 years of experience in a marketing role (preferably agency background)
– Strong knowledge in digital marketing
– Fluent level of English & Arabic, both spoken and written.
– Outstanding writing and communication skills.
– A hands-on attitude and a can-do nature.
– The ability to use software packages including Office 365, Excel, Word, PowerPoint, Mailchimp, Hootsuite, Canva, Google Business Tools.