OliOli® Children's Museum Dubai
Position: Marketing Executive
Location: Doha, Qatar
Executive Summary
Join an amazing group of people at OliOli® and help them to achieve their mission to deliver exciting, joyful, differentiated, world-class, and incredibly fun experiences to children that nurture their innate sense of curiosity and exploration.
OliOli® (means ‘joy’ in the Hawaiian language) is a multiple award-winning contemporary children’s museum that opened to rave reviews in 2017. Founded by a group of parents who are passionate about open-ended non-judgmental play, OliOli® entails 8 interactive galleries comprising over 45 hands-on exhibits.
The awesome team at OliOli® comes from over 10 countries including United States, Switzerland, Scotland, India, Philippines, South Africa, Latvia, Colombia, Mexico, Jordan, and Saudi Arabia. Find out more information about OliOli® @ www.olioli.ae or www.instagram.com/olioliuae.
The Marketing Executive will be responsible for effectively implementing OliOli® marketing strategy and campaign plans. Working closely with the Head of Marketing and the General Manager, the Marketing Executive will play an important role in growing OliOli® brand awareness and achieving sales targets while collaborating with an awesome and talented cross-functional team.
Key duties & Responsibilities:
· Lead end-to-end marketing materials implementation, both online and offline.
· Coordinate and follow up 100% of the execution of launching activities between key stakeholders: marketing headquarters, guest engagement team, office management, front desk, and digital agencies.
Analyzing communication campaigns and events results to provide feedback on key learnings, insights, and areas of improvement.
Support and identify opportunities to grow visitation and further develop OliOli® brand awareness and WOM.
· Co-work with the Regional Digital Manager to identify social media trends and capture relevant content to our audience as well as optimal for main digital channels, including Search, YouTube, Instagram, and TikTok.
· Responsible for maintaining updated e-commerce channel.
Responsible for managing PR activities with respective media/comms outlets including bloggers, Instagrammers, and press as well as planning event launch and debrief of the initiatives.
Be the “brand guardian” by ensuring OliOli® brand integrity across all marketing initiatives and communications.
Be a positive ambassador for the OliOli® brand.
· Contribute to a positive, team-based, and “guest-first” centric culture.
· Perform other duties and be involved in projects and activities that contribute to the achievement of our objectives.
Qualifications:
· Bachelor’s Degree in Marketing or related discipline. Certification in digital and/or social media marketing will be a strong plus.
· Strong proficiency with Microsoft Office. Adobe Illustrator is a plus.
Prior junior experience (2 years) within marketing is a MUST.
Exceptional verbal and written communication skills in English and Arabic.
Proven experience in working with main marketing KPIs and strategies.
Ability to work within a highly diverse and multicultural environment.
Traits & Characteristics:
Excellent organization and execution skills – with strong attention to detail.
Creatively minded and has a thirst to work in marketing.
Be able to think big and manage multiple projects simultaneously.
Self-starter and self-motivated; thrives working in a team-oriented and collaborative environment with the ability to build partnerships.
Thoughtful, conscientious, and genuine. A resilient and quick learner.
Lots of positive energy; respectful of diversity; patient and empathetic; courteous.