SPERTON
We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and network users.
Responsibilities
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of the company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions
Requirements and skills
Proven working experience in Digital Media and Content Management
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and a good understanding of major marketing channels
Positive attitude, with good multitasking and organizational ability
Fluency in English
Education and Experience:
Minimum Bachelor’s degree in Media Studies or related field preferred. A Master’s Degree will be an added benefit.
At least 4 – 5 years of relevant experience is required.