XT.COM Exchange
XT.COM is searching for an experienced Corporate Copywriter and Email Marketing Specialist to join our growing team of professionals in the blockchain and web3 space. This job requires an excellent command of both written and spoken English with experience in b2b email marketing.
The candidate must have an in-depth knowledge of the best b2b email marketing practices. This role requires the ability to collaborate cross-functionally with an international team specializing in different subject matters the crypto exchange, in order to create effective email marketing content strategies and campaigns that would resonate with different audience segments. Other responsibilities include monitoring campaign KPIs, optimizing ongoing campaigns, running A/B tests, and delivering weekly reports to management.
Role & Responsibilities:
● Lead XT.COM’s email marketing, and corporate content strategies and ensure that content is aligned with XT.COM’s internal and external key messages.
● Create Email Sequences to drive customer engagement.
● Manage weekly and monthly email and corporate content calendar and work cross-functionally to drive to execution on time.
● Drive innovations in formats, storytelling, and approaches that will help us increase our reach and engagement with primary audiences.
● Prepare content for email marketing as per campaign requirements.
● Work with the marketing team to develop and deploy email marketing campaigns from concept to execution using project management tools.
● Plan, develop, and execute email marketing campaigns in order to target different segments of our target audience.
● Draft email copies and ensure our promotional emails effectively communicate our brand’s message and reliably convert email subscribers into paid customers.
● Monitor the performance of ongoing email marketing campaigns to identify areas of improvement and draw conclusions to help optimize future campaigns.
● Ensure the design and the layout of XT.COM’s promotional emails align with the brand image and guidelines.
● Stay updated on industry trends and adjust the content strategy as needed.
Requirements:
● At least 3 years of experience as a respected leader in Email Marketing & multichannel
content creation in English.
● Must be having experience in creating Email Sequences.
● Should have knowledge of Direct Response Copywriting.
● Must have a thorough understanding of corporate style writing.
● Thorough understanding of email marketing practices and analytics.
● Proficiency with email marketing software, such as MailChimp, GetResponse, and Active Campaign.
● Positive brand recognition and consistency across chosen published channels.
● Solid knowledge of website analytics tools (e.g., Google Analytics, etc)
● Demonstrated ability to prioritize and balance multiple priorities and projects.
● Good communication skills to accurately convey your concepts to clients and team members.
● Excellent organizational skills and attention to detail.