Bayzat
Bayzat is the work life platform that benefits every company. We are redefining the way work works for the better, making automated HR, payroll, employee benefits and insurance a possibility for all businesses.
We are one of the fastest growing startups in the MENA region with 200+ team members from 30+ different countries.
As an Arabic Content Specialist, you play an integral role in defining and evolving Bayzat’s content strategy to ensure that both the content and brand strongly resonates with Bayzat’s ideal customer profile (ICP) across both industries and Countries.
To excel in this role, you have a strong content background who possesses the ability to both ideate and execute upon high impact content pieces that resonates with the brand’s target audience throughout the marketing, sales and post sales customer funnel.
WHAT YOU WILL BE DOING?
Building out a content strategy & detailed plan throughout the year. This includes thorough market research, brand/product knowledge and budget optimization
Creating all content pieces which includes intensive writing and coordination with Bayzat’s visual designer and third-party agencies
Owning Bayzat’s PR strategy and outreach
Helping to implement defined strategic content material around the customer journey that optimize the customer experience
A/B testing marketing content material and execution across digital platforms (i.e., how content changes to specific ads increase engagement rates)
Owning the content strategy and development across Bayzat’s owned and third-party platforms
WHAT ARE WE LOOKING FOR?
3- 5 years of relevant experience
Experience working in a B2B organization is a must
Extensive digital & technical knowledge is a must
Have broad operational & executional know-how
Be a team player who is able to build and maintain close relationships with a wide range of internal and external stakeholders
Be passionate about technology
Have the ability to analyse and extract research data
Possess strong SEO ‘content’ knowledge
Ability to speak and write Arabic fluently (mandatory)
Have excellent interpersonal, verbal and written communication skills
Strong strategic, critical thinking skills and problem-solving ability
Obsessively organized and detail oriented
Experience working in a high-growth environment