All Targeting Media & Marketing
We are seeking an experienced Media Buyer with a strong background in the financial sector, including experience with brokers, to join our dynamic digital marketing company. With a minimum of 2 years of media buying experience, the ideal candidate will play a pivotal role in strategizing, planning, and executing targeted media campaigns that drive growth and engagement for our financial clients.
Responsibilities:
1. Campaign Strategy and Planning:
– Collaborate closely with financial clients to understand objectives, target audience, and unique value propositions.
– Develop strategic media plans that align with clients’ financial products and services.
2. Platform Expertise and Compliance:
– Identify the most relevant digital platforms for financial campaigns, considering PPC, social media, display advertising, and more.
– Ensure compliance with industry regulations, guidelines, and platform-specific policies.
3. Budget Allocation and Optimization:
– Allocate media budgets effectively across platforms for optimal campaign performance.
– Monitor spending and make adjustments to maximize return on investment (ROI).
4. Media Buying and Negotiation:
– Negotiate media rates, placements, and terms with publishers, ad networks, and platforms.
– Execute media purchases according to approved media plans.
5. Data-Driven Analysis and Optimization:
– Analyze campaign performance data to extract insights and optimize for key metrics like click-through rates (CTR) and conversions.
– Provide data-driven recommendations to enhance campaign effectiveness.
6. A/B Testing and Innovation:
– Conduct A/B testing of ad variations, messaging, and targeting options for improved campaign performance.
– Implement innovative testing strategies to refine campaigns.
7. Reporting and Insights:
– Prepare detailed campaign performance reports, highlighting key metrics and insights.
– Maintain open communication with financial clients, providing progress updates and insights.
8. Creative Collaboration:
– Collaborate with creative teams to develop ad creatives and messaging that effectively communicate financial offerings to the target audience.
9. Competitive Analysis and Strategy Development:
– Conduct competitive research to identify gaps, opportunities, and best practices for campaign strategies.
10. Conversion Funnel Enhancement:
– Collaborate with the Conversion Rate Optimization (CRO) team to optimize landing pages and improve lead generation.
11. Remarketing and User Engagement:
– Design and execute remarketing strategies to re-engage users who have shown interest in financial products.
– Implement dynamic ad content based on user interactions.
12. Cross-Channel Integration and Collaboration:
– Work closely with other digital marketing teams to ensure consistent messaging and coordinated efforts across channels.
13. Fraud Prevention and Brand Safety:
– Collaborate with ad verification partners to ensure brand-safe ad placements and implement fraud prevention measures.
14. Tailored Reporting and Trend Analysis:
– Create customized reports for financial clients that highlight performance insights and actionable recommendations.
– Stay informed about economic trends impacting campaign performance and adjust strategies accordingly.
15. Seasonal and Event-Based Campaigns:
– Plan and execute media campaigns aligned with financial industry events, leveraging timely opportunities.
16. Thought Leadership and Content Promotion:
-Amplify thought leadership content within the financial sector, using media buying strategies to increase visibility and engagement.
17. Client Education and Consultation:
– Provide clients with insights into media buying strategies and campaign optimizations, acting as a trusted advisor.
18. Internal Collaboration:
– Work closely with internal stakeholders to align campaign strategies with client goals and overall objectives.
Qualifications:
– Bachelor’s degree in Marketing, Business, Finance, or a related field.
– Minimum of 2 years of experience in media buying, with a strong focus on the financial sector and brokers.
– Proven track record of successful media campaign execution within the financial industry.
– In-depth understanding of financial products, services, and regulations.
– Familiarity with media buying platforms, ad networks, and analytics tools.
– Strong negotiation skills and ability to secure favorable media deals.
– Analytical mindset and proficiency in data analysis.
– Excellent communication and collaboration skills.