Confidential
Role: Digital Project Manager– 6 months contract
Work location: Dubai, UAE
Role type: Outsourced
Working conditions: Full time, On-site
Project Duration: 6 months (renewable subject to operational demand)
Benefits: Visa and medical insurance can be provided, if required
Responsibilities:
• Support the definition of marketing interventions along customer’s lifecycle stages that will drive education, ensure activation, increase usage, develop advocacy via recognition, and reduce churn.
• Help in defining the right segments and channels for each customer/intervention.
• Define customer journey adapted to each marketing intervention.
• Implement and maintain each lifecycle campaign with a focus on automation, relevancy, brand alignment and hyper personalization.
• Work with MarTech and Digital team to implement the necessary attributes and triggers.
• Work with Programme Marketing team to create offers when required
• Test different offer designs and communication vehicles.
• Write, edit and proofread copy for all communications/offers/channels part of the implementation of each use case.
• Work with Creative Marketing team to create visuals required for the campaign.
• Ensure consistency across campaign and relevancy with the target.
• Track performance to ensure stability and relevancy of campaigns over time.
• Support in gathering results across lifecycle interventions in collaboration with analytics team.