Dulsco
We are looking for a Digital Marketing Specialist for one of our clients based in Dubai, UAE.
Location: Dubai, UAE.
Salary: 5000 – 7000 AED Per Month.
Industry: Education Management
JOB PURPOSE
To reach customers through email campaigns, social media engagements and inform them about new products and events. Candidate will be responsible for planning, developing, implementing and maintaining the overall email marketing strategy.
Candidate will be working with the latest marketing technology in collaboration with other Sales and Marketing teams
CRITICAL ACCOUNTABILITIES
Manage and build overall email marketing strategy
Identify target audience and grow the email list
Design and implement direct email marketing campaigns
Proofread emails for clarity, grammar and spelling
Ensure mobile-friendly email templates
Write newsletters including all company updates
Upgrade our email templates using graphics, personalization and advanced features
Ensure prompt and accurate communication with clients via email to minimize unsubscribes
Create email databases for lead generation
Analyze campaign performance and suggest improvements
Report on sales revenue generated from email marketing efforts
Ensure emails follow industry policies and best practices
Handling Social Media posts on latest updates and increase Social media channel engagement
SKILLS, KNOWLEDGE & COMPETENCIES
Proven work experience as an Email marketing manager or Digital marketing specialist
Hands on experience with HTML and content management systems
Proficiency in marketing automation technology
Knowledge of SEO/SEM and Google Analytics
Familiarity with analytical and database tools
Excellent written communication and copywriting skills
Strong project management skills
An ability to work under tight deadlines
Work Experience in Education Industry will be an added advantage
Skills and Knowledge
Lead conversion
Data maintenance
Knowledge of latest digital marketing trends
COMPETENCIES
Excellent communication skills, verbal and written
Critical thinker and problem-solving skills
Team player
Good time-management skills
Customer focus