Flipside Corporation
We are an advertising company, specialized in the corporate gifts business.
We are searching for a highly-creative digital marketing specialist to lead our marketing campaigns. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our company’s influence locally while also increasing the company loyalty and awareness.
Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Digital Marketing Specialist Job Responsibilities:
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Collaborates with agencies and other vendor partners.
Evaluates emerging technologies.
Provides thought leadership and perspective for adoption where appropriate.
Digital Marketing Specialist Requirements:
Bachelor’s or master’s degree in marketing or a related field.
Self-motivated yet customer-focused.
Proficient in marketing research and statistical analysis.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Proven working experience in digital marketing, particularly within the industry.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments.
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
Working knowledge of ad serving tools.
Experience in setting up and optimizing PPC campaigns on all major search engines.
Working knowledge of HTML, CSS, and JavaScript development and constraints.