Fractal Systems
Job Title: Social Media Coordinator / Paid Ads Expert
Department: Marketing
Reports To: Head of Marketing
Summary:
We are looking for a talented and experienced Social Media Specialist to join our growing marketing team. In this role, you will be responsible for developing and executing social media strategies that drive brand awareness, engagement, and conversions. You will also be responsible for creating and managing social media content, as well as setting up and optimizing paid ad campaigns.
Duties and Responsibilities:
Set up, manage, and optimize paid ad campaigns on Google Ads and social media platforms.
Track and measure the performance of paid ad campaigns.
Set up a well formulated conversion tracking framework for Ad campaigns.
Develop and execute social media strategies that align with the company’s overall marketing goals.
Create and manage social media content, including blog posts, videos, images, and infographics.
Use social media analytics to track and measure the performance of social media campaigns.
Collaborate with other marketing team members to develop and execute cross-channel marketing campaigns.
Manage social media accounts and respond to customer inquiries.
Stay up-to-date on the latest social media trends and best practices.
Plan, create and schedule Email Marketing campaigns and optimize them for website traffic & conversions.
Qualifications:
Bachelor’s degree in marketing, communications, or a related field.
3+ years of experience in social media marketing.
Strong understanding of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, & YouTube; Telegram will be a plus.
Experience with creating and managing social media content.
Experience with social media analytics.
Experience with paid advertising on Google Ads and social media platforms.
Excellent communication and writing skills.
Ability to work independently and as part of a team.
Strong attention to detail.
Ability to work under pressure and meet deadlines.
Benefits:
Competitive salary and benefits package.
Opportunity to work with a talented team of marketing professionals.
Chance to make a significant impact on the company’s marketing strategy.
Casual and collaborative work environment.
Before Applying:
Please make sure to explicitly highlight your skills and experience in Paid Ads, Content Creation and Social Media Management.