Incomlend
To expand our marketing team in Dubai, we are looking for a Digital Marketing Executive to assist in the planning, execution and optimization of our online and offline marketing efforts. A previous experience in a similar role (2 to 5 years) will be necessary to be a fit for this role.
Responsibilities:
– Launch and manage lead generation campaigns (SEM, Display, Social)
– Launch and manage optimized social media marketing campaigns
– Set up conversion, pixel, and event tracking on the website and across various digital platforms
-Contact leads coming from our marketing campaigns, via email and phone/video calls
– Be actively involved in SEO efforts (keywords research, image optimization etc.)
– Prepare online newsletters and promotional emails and organize their distribution through various channels
– Design and implement direct email marketing campaigns
– Create email databases for lead generation
– Provide creative ideas for content marketing and update website
– Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
– Acquire insight in online marketing trends and keep strategies up-to-date
Requirements and skills:
-Familiar with marketing tools like SEMrush, email CRM and WordPress
– Excellent English speaking and writing skills
– Proven experience in digital marketing in a similar role
– Excellent understanding of digital marketing concepts and best practices, experience in fintech/financial industry is an advantage
– Good knowledge of web analytics tools (e.g. Google Analytics) and performance tracking
– Skills and experience in creative content writing
-Proactive personality with spirit of initiative
– Excellent communication and interpersonal skills