Brands & Trends Consulting
We are currently seeking Digital Marketing Manager to join a leading international lifestyle management and luxury concierge service in their office in Dubai. As a Digital Marketing Manager, you will be responsible for reporting to the Marketing Director and working in a team with Project managers and Junior marketing manager.
Responsibilities:
Plan, implement and measure all Digital Marketing activity and have full ownership of
developing the Group’s Digital Marketing strategy, in conjunction with the Head of Marketing.
Manage the design and development of the Group’s websites and social media marketing
services with third party web developers.
Track conversion rates and make improvements to the website in order to make data-driven
decisions that align with the company goals.
Develop a Search Marketing strategy in order to secure the Group’s marketing rankings with
highly targeted search engine optimization and paid search programs, to ensure maximum
exposure.
Measure and report data sets and performance of campaigns against ROI and KPIs to ensure a
strong Digital Marketing strategy, using reports from CRM and business stakeholders
Evaluate emerging technologies and provide thought leadership and perspective for adoption
where appropriate.
Utilise a strong network within the industry and develop this network further the marketing.
Design, build and maintain the Group’s Social Media presence through platforms such as
Facebook, Instagram, Twitter, LinkedIn Google+ and YouTube. Within these channels, to select
and place suitable PPC.
Engage with suitable influencers for social collateral, photos, editorial videos and reporting to
enhance marketing campaigns.
Work closely with the Marketing Director to develop a suitable strategy and process to
increase output content.
Collaborate with third party agencies and other vendor partners, selecting and advising on the
best to partner with the Group.
Present forecasts to senior management and contribute to the success of Digital Marketing.
Develop and promote marketing best practice across the broader marketing group and
proactively collaborate to find join ups and synergies between marketing plans.
In collaboration with the PR Director, contribute to the digital media buying activities.
Reach new customers through Email Marketing and fully engage with existing client base to
maximize revenue through lead magnets, inbound funnels and design Email Marketing
automation flows.
Requirements:
Business and/or marketing degree or equivalent.
Previous background within luxury brands or hospitality.
Over 5 years’ experience within Digital Marketing.
Proven and visible digital marketing veteran, with experience determining product-market fit
and delivering products to market.
Expert in end-to-end inbound marketing and lifecycle stage optimization tactics.
Leadership experience with excellent communication skills, both written and verbal.
Proven track record and strong network within the industry which is able to be developed.
A highly analytical approach, used in a wide range of responsibilities, from customer
development, to product adoption, to sales processes.
Ability to lead and communicate cross-functionally.
Understanding of the HNW client segment.