Naseer & Suleiman Construction
The Job: Digital Marketing Specialist & Graphic Designer
We are looking for a Digital Marketing Specialist & Graphic Designer to overlook and create engaging and on-brand graphics for a variety of media within the group of companies under NSG. As a Digital marketing Specialist, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
The role:
The job description includes the entire process of defining requirements, visualizing and creating graphics including illustrations, logos, layouts and photos. You’ll be the one to shape the visual aspects of websites, books, magazines, product packaging, exhibitions and more.
Your graphics should be aligned with the brands guidelines as well as capture the attention of those who see them and communicate the right message. For this, you need to have a creative flair and a strong ability to translate requirements into design. If you can communicate well and work methodically as part of a team, we’d like to meet you.
The goal is to inspire and attract the target audience.
Responsibilities:
* Conceptualizing visuals based on requirements
* Creating images and layouts by hand or using design software
* Testing graphics across various media
* Study design briefs and determine requirements
* Schedule projects and define budget constraints
* Conceptualize visuals based on requirements
* Prepare rough drafts and present ideas
* Develop illustrations, logos and other designs using software or by hand
* Use the appropriate colors and layouts for each graphic
* Work with copywriters and creative director to produce final design
* Test graphics across various media
* Amend designs after feedback
* Ensure final graphics and layouts are visually appealing and on-brand
* Build our digital marketing roadmap
* Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
* Measure ROI and KPIs and prepare budget
* Develop specific campaigns to create and maintain high levels of customer interaction
* Oversee our social media accounts
* Manage and improve online content, considering SEO and Google Analytics
* Forecast sales performance trends and act proactively to increase our market segment
* Monitor competition and provide ideas to stand out
* Stay up-to-date with digital technology developments
Requirements:
* Proven graphic designing experience
* A strong portfolio of illustrations or other graphics
* Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
* A keen eye for aesthetics and details
* Excellent communication skills
* Ability to work methodically and meet deadlines
* Degree in Design, Fine Arts or related field is a plus
* Proven work experience as a Digital marketing director
* Demonstrable experience in designing and implementing successful digital marketing campaigns
* Strong understanding of how all current digital marketing channels function
* Solid knowledge of online marketing tools and best practices
* Hands on experience with SEO/SEM, Google Analytics and CRM software
* Familiarity with web design
* Excellent analytical and project management skills
* Strong team management and communication (written and verbal) skills