KPI
Digital Marketing and SEO Specialist Jobs in Dubai
Creating Ads with effective title, description, landing pages and increasing quality score
Resolved issues related to Clint E-mails, Site Suggestions, & maintenance to internal programs, etc.
Adding Conversion tracking code on landing pages.
Create, manage, and analyze all Ad campaigns across Search Engines (especially Google AdWords to ensure acquisition and conversion goals are met.
Direct responsibility of campaign planning and implementation, budget management, performance review, optimization and analysis for assigned SEM Accounts.
Analyze keyword costs, ad copy, landing pages, and cost per conversion. Identify and inform management of opportunities, potential risks, and other key issues.
Manage SEM campaigns and set up reporting and ROI tracking within internal tracking systems and Google Analytics.
Various Bidding Models CPA,CPM,CPC
TRAFFIC ANALYSIS
Flair in use of traffic/analytical tools like Google Analytics, Google webmaster, video creation tools like Camtasia, CMS WordPress (basic) and graphics programs.
Web traffic analysis activities for Google, Bing and Yahoo search engines.
ON-PAGE OPTIMIZATION
Title Tag Optimization.
Meta Tag Optimization.
Optimizing websites by Analyzing Clients Individual Webpages using : Duplicheker, Copyscape for Refreshing Content.
Keyword Optimization
Keywords Density Analysis.
Complete Website Analysis includes – Text to Html Ratio, Website Loading Speed, Site Navigation Structure, Creating Alt tags, Title Tags for images.
Tools used: Proranktraker, Screaming frog, Web CEO.
Creating Google friendly Internal URLs.
OFF-PAGE OPTIMIZATION
Directory Submissions.
Social Bookmarking in high PR sites.
Profile Creation in Relevant Forums and Effective interaction to get Permanent.
BACKLINKS
Blog Commenting
Classified Submissions
Guest Blogging
Article Submissions
Press Release Submission
Search Engine Submissions
PDF sharing
Creating Attractive Infographics and Sharing in Social Networks for User Engagement
SOCIAL MEDIA MARKETING
Successfully spearhead campaigns on social media platforms including YouTube, LinkedIn, Instagram, Quora, Facebook and Twitter.
Manage social media planning for execution of marketing strategies and community management.
Implement marketing and promotion tactics that increase website traffic from social media posts.
Monitor online presence of company’s brand and engaged with users, strengthening customer relationships.
Utilized social media analytics tools to track consumer engagement and draw conclusions about user data.
Developed online marketing campaigns, driving brand awareness.
Used Google Analytics for Goal Setup, funnels, report Generation, Website Study, Visitor Analytics, Social Media Tracking, AdWords tracking and Various tools.
Designed developed and implemented Email marketing campaigns.
ON/OFF PAGE OPTIMIZATION: – Improving Site Structure, Page Construction, Content KEYWORD LISTING, and SEO.
Keyword analysis-research and develop keyword target lists and establish page level distribution.
Social media Marketing: Building communities, promoting content in many Social networking websites, Bookmarking Sites etc, and drive traffic from them
BRANDING
Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness.
Campaign filters for future marketing opportunities. Formulating marketing strategies for Facebook page optimization in order to increase brand visibility and improve online brand positioning of the business.
CONVERSION RATE OPTIMIZATION
ACTIVELY GETTING INVOLVED INTO WEB GAPHICS OF THE SITE AND CUSTOMER’S SHOPPING PROCESS TO IMPROVE THE CONVERSION RATE OPTIMIZATION.
SEM Tools: Google analytics, Google consol (webmaster), Bing webmaster, Google adwords keywords planner, Google page speed insight, Keywordtool, Keyword Wrapper, Copyscape, XML sitemap generator, SEO site checkup, etc.
CONTENT
Content Optimization & Competitor Analysis.
Content development and marketing.
Competitor SEO analysis.
CERTIFICATION
Certification in Advanced Google analytics, Hub Spot.
Certificate or experience in digital marketing.