TalentScript
The Business Analyst is an expert at compiling informed consumer insights from multiple qualitative and quantitative (Nielsen, HH Panel, Spectra, Ecomm, etc.) sources. They work very closely with the other team members, especially the brand marketers and the shopper marketer, to share conclusions and trends that translate into insights. The Business Analyst also acts as a brand marketing support to the Director and will own the execution of assigned brand activation plans.
Job Responsibilities
Collect, aggregate and synthesize sales, market and consumer data
Track sales of the category on a weekly basis and provide key highlights, challenges/risks and opportunities to the Category Head, BBD team and broader squad.
Create and update launch trackers
Monitor reviews and ratings and consumer sentiment through social listening to report back learnings and insights
Conduct competitive research including new launches, pricing, and sales drivers
Track trends that impact the category (via Google/SEO, etc.) and translate into insights
Responsible for preparing all upfront business analytics for meetings including category performance, drivers and other specific analyses requested
Execution of brand activations plans as assigned by N+1
Inform brand strategy with quantitative insight on effectiveness of tactics, sales drivers, ROI, and competitive products
Be the designated category expert on the pulse of trends, retailer dynamics, and competitive brand performance/go-to-market tactics
Desired Requirements:
Bachelor’s Degree
4-5 years of experience
Marketing experience in the beauty industry preferred
Market Research: ability to read and interpret research data
PC Proficiency (Microsoft Suite)
Rigorous quantitative data analysis skills
Meticulous attention to detail