DNA Recruitment
Our client, a multinational company from the consumer electronics industry is looking for a highly skilled B2C marketing professional to join the EMEA Retail & Online Marketing Team to own all aspects of the regional marketing plan for the consumer/retail business across the MEA region. This will include ownership of channel marketing plans with key retailer partners (both online + offline), management of both standalone & retailer co-op campaigns, and the coordination of local through-the-line marketing initiatives (e.g. digital/social media).
You will be based in Dubai, will report to the EMEA Senior Marketing Manager and will be part of a global marketing organization.
The role requires you to lead the consumer/retail marketing plan across the MEA region.
Job Responsibilities
• Execution of the R&O channel marketing plan, working directly with key retailers in key MEA countries to implement activities such as in-store displays & training,
to-channel and through-channel communications, co-op sell-out campaigns and online initiatives
• Working hand-in-hand with local sales account teams to develop & execute specific sell-out campaigns for priority partners, agreeing targets for run-rate uplift and measured against these
• Identifying new opportunities for retail excellence within priority partners to drive incremental sell-out
• Planning, delivering & measuring the effectiveness of digital campaigns with retail partners, and ensure that the company’s online presence is maximized within partner e-shops/e-commerce sites (whether brand pages, product detail pages or inclusion in partner online campaigns)
• Through training & education, creating the company’s brand advocates amongst retail sales associate to help tell the brand story and drive sell through
• Management of through-the-line marketing initiatives locally, including (but not limited to) digital retargeting campaigns, social media campaigns and email marketing
• Coordination of the PR plan in collaboration with PR team
• Negotiation & management of the overall MEA R&O marketing budget (including marketing opex, MSF, co-op funds and retail space fees)
• Reporting on retail/online marketing execution and performance against agreed metrics on a monthly basis & attend MEA Quarterly Business Reviews
Qualifications and skills:
• At least 7 years’ experience of working in B2C channel marketing & in-depth understanding of the retail channel landscape in MEA
• Knowledge of the consumer electronics or telecoms market
• Solid experience of working in a regional marketing organization, ideally holding a local
or regional role
• Strong project management skills with the ability to manage multiple projects simultaneously
and to budget
• Excellent negotiation skills & adept at working with customer partners at all levels
• Experience of setting-up and executing online/digital marketing campaigns & maximizing online brand presence with key retailer partners, with focus on measurable results
• Experience of working with distributor partner teams to plan & execute channel campaigns
• Experience of managing MDF or similar marketing funding programmes
• The ability to work and negotiate within a matrix organisation
• Fluent in English, Arabic would be a plus
• Customer centric approach to marketing with a strong knowledge of the sales process and understanding of current trends in the marketplace
• Passion for marketing and delivering measurable results for regional sales and marketing
At DNA Recruitment we carefully review all applications and aim to contact every suitable candidate within max. 5 working days. If you don’t hear from us, please consider your application unsuccessful on this occasion.
Should you be interested in exploring this opportunity further please contact [email protected]