Ideal Solutions
We are looking for a talented Marketing Specialist to undertake marketing projects for the benefit of our company. You will organize and manage creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements.
The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.
The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.
Responsibilities:
Conceive and develop efficient and intuitive marketing strategies for projects, including company websites and social media
Prepare annual marketing plan with all the possible marketing activities
Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
Manage the website content updates and news
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
Initiate and control surveys to assess customer requirements and dedication
Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
Monitor progress of campaigns using various metrics and submit reports of performance
Develop and communicate marketing plans, campaign results and project recommendations to senior management team
Produce creative content, including videos and blog posts
Organise and attend events such as conferences, seminars, receptions and exhibitions
Lead external agencies, when appropriate, to effectively manage events, press relationships, presentations, promotional materials and online activities
Requirements
Proven experience as marketing specialist or similar role
Good understanding of market research techniques
Thorough knowledge of strategic planning principles and marketing best practices
Proficient in MS Office
Familiarity with social media and web analytics
Excellent communication and people skills
Strong organizational and time-management abilities
Creativity and commercial awareness
BSc/BA in marketing, business administration or relevant discipline