edna
edna is looking for a seasoned product marketer to help us shape the roadmap, drive launches, and lead adoption efforts for edna. You will help develop go-to-market strategies that drive adoption and sustain growth for new and existing products. You’ll work on right value propositions, positioning, messaging, retention strategies, and overall product marketing that resonates with users. You’ll need a strong ability to monitor campaign performance using data, identify improvement areas, and generate and methodically test hypotheses.
You should feel comfortable thinking across several different product categories and deeply understand financial services. You must be well-organized and have experience driving cross-functional marketing programs and integrated campaigns.
Responsibilities
Develop go-to-marketing strategies for edna products
Develop buyer/user personas and product marketing briefs that identify problems, solutions, and value propositions for each relevant persona
Lead, coordinate, and execute new product launches, product releases, as well as external & internal communications to educate and create awareness
·Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
Attend events and represent the company and its products
Give product demonstrations at these events, as needed
Provide insight into competitive capabilities
Develop and monitor key performance indicators to measure product performance in market
Work with product management, product engineering, and global business development through the product development lifecycle
Requirements
5+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
Strong interpersonal skills and thrives in a cross-functional team environment
Experience with marketing technology and common marketing concepts
Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
Ability to exercise good judgment within defined procedures and practices to determine appropriate action
Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership
Ability to travel 10-20% for strategic meetings, events and/or tradeshows
Bachelor’s in Engineering or Technical streams