Inasquare
Inasquare is looking for a Marketing Manager who is well experienced in marketing and enthusiastic, hard-working and creative to join our team. The company is a startup business based in Oman with aspiration to be one of the leading ecommerce business in the region.
Responsibilities and duties not limited to the following:
Manage and oversee the organization’s e-commerce business efforts
Head the planning and execution of the marketing strategies to promote services to online customers
Interact with the board on the design and implementation of website marketing plans
Prepare and demonstrate presentations of various marketing strategies
Cooperate with the web developers to make necessary changes in the website if necessary
Interview and recruit new marketing executives and educate them about the company policies
Allocate work to the marketing executives and supervise them
Managing the development, delivery and execution of marketing strategy through the digital channels, including social, web, email, and online banking, to achieve the goals of the organization.
Translate business goals into marketing objectives, creating and communicating marketing targets.
Manage integrated marketing deliverables including initial planning, implementation, monitoring, optimization, analysis and reporting, including return on investment (ROI).
Use analytic tools to track, monitor and optimize the brand’s presence, segmentation, and campaigns based on historical performance.
Continually explore new developments in the digital marketing landscape to find ways to more effectively and efficiently deliver communication and business objectives, including advertising and graphics, content marketing, social media and other relevant digital channels.
Communicate regularly with internal business partners to build relationships and align efforts.
Manage member service inquiries and escalation process received via social media channels, and monitor reporting of all member complaints received via social media.
Establish and report metrics on digital marketing and social media efforts and success rates.
Manage on-call social media support program to ensure excellent member service.
Develop long and short term digital marketing plans and programs that drive initiatives and/or increase awareness of the Inasquare brand.
Manage social media policy updates, recommendations and staff training.
Research industry best practices and industry trends, and apply knowledge to enhance Inasquare’s online brand presence.
Digital Content
Lead efforts to develop branded, cohesive designs and integrated campaigns for all aspects of Inasquare digital communications.
Direct, approve and manage initial concept through final development and production of creative assets, ensuring accuracy, attention to details and alignment with business objectives, schedule and budget.
Maintain and evolve, as necessary, standards for brand, design and content across all organization outlets and provide guidance for partners.
Ensure brand guidelines and directives are embraced and adhered to in all digital executions.
Follow market trends and apply a keen understanding of visual audience engagement to maximize the effectiveness of our original content.
Dive deeply into the user experience and competitor strategies to identify and exploit meaningful insights; and communicate those insights effectively along with proposed actions and remedies.
Vendor Management
Act as liaison for external agencies, vendors and internal stakeholders.
Coordinate and assist with vendor processes and methods of approving vendors.
Track, measure, report and evaluate vendor performance.
Troubleshoot all vendor problems and present to management as required.
Manage assigned vendor relationships by communicating regularly with vendor contacts, facilitating open discussions on product or services and negotiate/sign contracts, when required, within given authority.
Monitor the performance of third-party service providers to ensure quality and service levels are maintained. Immediately report any situations where service and support levels are not within standards.
Ensure enterprise-wide needs for due diligence, risk assessment and continuing vendor monitoring is complete.
Work closely with vendors to maintain good relationships, effectively address business requirements and resolve outstanding issues.
Knowledge, Skills and Abilities
Omani national.
Bachelor’s Degree in Marketing, Advertising, or related field is required.
Minimum 5 years’ experience in Digital Marketing, Product Marketing, Marketing Communications or a combination of experience including online campaign and social media management experience. Financial institution experience is a plus.
Strong communications skills to include the ability to articulate clearly in both written and verbal delivery methods. Broad experience in public speaking as well as preparing and delivering formal presentations and reports is required.
Proficient knowledge of MS Office programs including Outlook, Word and Excel and PowerPoint; experience with Adobe Creative Suite, web design and new media technologies preferred.
Excellent verbal and written communication skills
Expert knowledge about various marketing strategies
Knowledge about SEM and SEO concepts
Expert knowledge of affiliate marketing
Knowledge about online campaign management
Expert leadership qualities
Expert analyzing and organizational skills
Excellent recruitment and training skills