Majid Al Futtaim
Brand Marketing Manager Job Vacancy In Dubai, UAE
Role Purpose:
The brand Marketing Manager is responsible for implementing the Marketing & Communications strategy, integrating the marketing efforts for the assigned brand in order to expand footprint, differentiate MAF Lifestyle and brand reputation, nurture client relationships and create opportunities to drive revenue and growth.
Operational Excellence
Responsible for the creation, development and execution of marketing initiatives, through a well-defined annual Marketing calendar, for the assigned brand in line with overall brand Marketing & Communications strategy.
Create synergy between the various channels of communication, reaching the brand message to the customer through the most effective and efficient medium.
Implement in-store campaigns to support Operations and ensure smooth roll out of the same.
Build advertising and promotional plans to drive traffic and sales (Offline and online).
Monitor performance of various marketing initiatives with the agility to withdraw, redirect, extend efforts based on impact and customer feedback.
Develop regional brand campaigns together with the content team for local implementation.
Constantly draw on analytics and data to interpret and understand trends and shifts and report the same to relevant stakeholders for appropriate action.
Work with and nurture the relationship with brand principal/s on marketing strategy and plans.
Financial & Standards
Manage marketing budgets for assigned brand to ensure optimal utilization in line with overall Marketing budget.
Collect, collate and analyze consumer insights to ascertain the precise impact of marketing messages and promotions across touchpoints and the impact on sales.
Measure and improve return on investment (ROI) of marketing efforts.
Ensure all integrated marketing efforts are in compliance with brand standards and Majid Al Futtaim communication strategy.
Contribute and support the business in achieving the Dare Today, Change Tomorrow sustainability strategy.
Customer
Build clear understanding of brand values, customer profile and behaviors to ensure relevant marketing communication and messaging.
Cultivate professional and cordial relationships with cross functional teams to streamline diverse efforts to achieve a common purpose.
Build strong relationships with internal marketing teams and external vendors where relevant, to ensure productive outcome of collaborative work.
Support in promoting sustainability initiatives to transform the lives of the community and contribute to the net positive impact, and health and wellness.
Functional / Technical Competencies
Keen understanding of traditional and emerging market channels
Budget management skills and proficiency
Analytical skills to forecast and identify trends and challenges
Knowledge of latest marketing technologies and methodologies
Qualifications/Education
Bachelor Degree in Marketing Management or equivalent
Experience
Minimum 4-6 years of experience in a Marketing role
Working knowledge in Public Relations, Events, Media, Digital and social media marketing
Tower 1, 10th Floor,
City Centre Deira Complex
PO Box 91100,
Dubai, United Arab Emirates
Contact: +971 4 294 9999